Finding Your Niche
I really didn’t like having a job.
In the years that I worked for other people, I was so frustrated by the complete lack of control that I had over my life. We all know the drill…showing up and leaving at the same time each day, being told when we can have lunch or take a vacation, trying to look busy even when we’ve finished our work because heaven forbid we should just be able to go home early…
It was a desire for independence that led me to start my first business. I certainly had good intentions and a strong work ethic but I also had absolutely no clue what I was doing. The truth was that I lacked the fundamental understanding of money that was required to keep a business afloat. Once I realized this, I focused on studying with the best financial experts I could find, gaining the financial tools, knowledge and understanding I needed to be a successful entrepreneur.
The results I saw in my own life were what led me to the creation of Abundance Bound – a company that focuses specifically on the niche of helping people start and build their own businesses with the strong financial foundation and planning in place that allows them to grow and thrive as entrepreneurs. I love being able to spare my clients from some of the many, many costly mistakes I made in my early years of being small business owner.
A small business that tries to do too much can, often times, have difficulty achieving success. Small business ideas that focus on a niche market can quickly surpass competitors who only dabble in that area.
Take for instance a small business that makes only rice pudding. But they make rice pudding in every flavor imaginable. Or a restaurant that only serves macaroni and cheese, but the combinations of flavors makes it a unique treat. If I want great rice pudding or macaroni and cheese (two of my personal favorites by the way…) I am far more likely to seek out the specialists than I am to just run into my local grocery. Those two companies are focused on a niche market and even if a large chain restaurant opened on the same street and offered macaroni and cheese plus rice pudding on their large menu, those two small businesses would still rake in the customers who want the specialty that they offer.
The ideas mentioned above are real examples of two businesses that exist in Manhattan that have achieved success. Small business owners can follow this type of focused model can achieve and maintain the same success. The secret is to find something that you have a passion for and will appeal to many people, add something unique to it and focus solely on making it the best that it can be.
A great niche business with a web presence has an advantage over a small business on the web with no specialty. It is easier to get targeted web traffic to make a purchase than general web traffic going to a site that has a variety of products or services to offer. Small business websites that offer their niche product in a unique way can turn a great profit in a small amount of time.
I encourage you to make sure that as an entrepreneur you are not trying to be all things to all people. Visit http://www.AbundanceBoundSystem.com – We can help you to find that need that you fill better than anybody else, focus your efforts there, and you’ll be well on your way to success with your small business.
