You May Be Small, But You Should Act Big
I live next door to two of the tiniest dogs I have ever seen. I’d be afraid to have a dog that size. I’d worry that one misstep and I could end up accidentally squashing the poor thing. But the funny thing about my next door dogs is they don’t ACT small. They do everything big – from saying hello, to protecting their little girl owner, to standing up for themselves if a bigger dog tries to get bossy.
Well, just like a small dog who thinks he is a Great Dane, a small business doesn’t always have to act small. Small dogs know their strengths and use them to their advantage. They know they can be more agile, move quicker and get away with things because they are cute. A small business has more flexibility, quicker response times and more personal customer service than the bigger guys. Knowing your strengths is the key to success. Small business owners who know what to focus on can take their business to the top.
A small business should never assume that because they are small they do not need to polished and professional. They should operate with a big attitude and dress for success. From interviewing, hiring and training to day to day work schedules, work policy and customer service, a small business should operate on a large scale. All procedures and policies should meet the standards of any big business.
You want to make it clear that you intend to be around for a long time and are not a fly by night company. You want to instill confidence and trust in your patrons or clientele by offering the security of a big company, but with the personalized service of a small business. Everyone knows that a small company can give the client more attention and for this reason a smaller company is preferred most times over a larger one.
I call on my fellow solo entrepreneurs to remember that while we can learn from the big guys, we also have our own style and way of doing things that makes us special. It has always been important to me to limit the number of clients in our private coaching program. While I know there are companies that take on dozens (or even hundreds of clients at a time), I offer a personalized and hands on coaching style that ensures results for the individuals and businesses I work with. Most small businesses can adapt to more special requests or changes than a large business. They can also get things done much more quickly than a larger business, as there is not as much red tape and organizational chain of command to go through. This alone is a big draw for clientele who want to be able to have personal interaction and have input on the result.
To achieve success as a small business owner, choose to focus first on quality and second on quantity. Small business owners who can compete with the big guys in professionalism and procedure but offer their own specialty revealing their own strength, will almost always be the winners. Stop by http://www.AbundanceBoundSystem.com for powerful tips that will ensure you stand out from the crowd.
